Taking a Leadership Role in IP Video

Pictured: Brendon Mills, CEO, RipCode and Jef Graham, CEO, RGB Networks

The teams at RGB Networks and RipCode are very excited to announce that RipCode is now a part of RGB Networks. We have made this move at this time because both companies believe that this is a critical turning point in the video delivery marketplace. Please read on for more information on the strategic implications of the acquisition. You can also read the press release, as well as a list of related questions and answers. If you have further questions, please get in touch with your RGB or RipCode representative or you can contact us here.

The Changing Video Marketplace: Three Screen Delivery

Viewing of video has changed significantly over the last few years, with consumers becoming accustomed to watching video on a variety of devices beyond the televisions in their living rooms.

Until recently, this video has been delivered by different providers, depending on the end device. However, it’s becoming clear that a unified delivery model for TVs, PCs and mobile is the most efficient and most lucrative for operators. With a target of ‘three screen’ delivery, the race is on to put the IP infrastructure in place that will help capture the most consumer eyeballs for video services.

A New Set of Challenges

With the accelerating delivery of video to desktop and mobile devices, and with an additional goal of simplifying operations and reducing capital costs, traditional and new entrants to the video delivery business are modifying their networks—converging once standalone networks and consolidating headends and network operation centers. 

As always, with big changes come big challenges.

For all video services provides—from traditional operators trying to maintain leadership to newcomers looking to establish a significant position in the video market—there are several ‘must haves’ on the road to making three screen delivery a technical and financial success. Top among these is a streamlined solution for performing the wide variety of necessary video processing functions. Until now, a solution did not exist that could scale cost-effectively with the demand and provide the reliability required to keep a growing subscriber base satisfied.

RGB Answers the Challenge with a Unique Solution

Working closely with our customers around the world, we have seen operators’ requirements shifting away from delivery needs that can be satisfied by low density, single function devices. As a result, we have invested our proven knowledge into developing a chassis-based, multi-function IP platform that meets their technical and operational challenges. RGB’s carrier-class Video Multiprocessing Gateway (VMG) uniquely offers the density and scalability required to support the shifting demands of consumers, with integrated functionality that simplifies operators’ network architectures & minimizes operational costs. 

With the addition of RipCode’s mobile transcoding technology to RGB’s award-winning platform, the VMG is now the ideal migration platform for operators moving to a three screen environment.

Taking it to the Next Level: Monetizing Three Screens

The joining of a modular product architecture with highly flexible software creates a unique chassis environment that opens up fresh possibilities for the delivery of new services—top among them is dynamic ad insertion for mobile. As operators ramp up their mobile video service, they must seek out new revenue generators to support it.

Today, there are no standards or viable solutions for mobile ad insertion. The combination of RGB and RipCode brings together ad insertion expertise on TVs, PCs and mobile devices and the opportunity to offer the first integrated solution for the monetization of three screen delivery.

Building on Success with IP Video

RGB’s success has been built on listening to our customers and applying our considerable video experience and proven technology to solving their challenges. As the video industry shifts to IP delivery, RGB’s ongoing mission is to partner with our diverse customer base to enable them to deliver the newest services to their subscribers in the most efficient manner.

With growing demand for three screen video services, we have made a bold move to quickly add mobile video delivery capabilities to RGB’s solution, putting us in a unique position to help our customers to migrate to and deliver linear and on-demand video to any device over both managed and unmanaged networks.

With a powerful engine for transcoding and ad insertion, complemented by unmatched density, scalability and reliability, the VMG provides RGB’s customers with a solution that will see them through the challenges of a changing video marketplace.