RGB has talked a lot over the last few years about the use of digital overlays in targeted advertising applications, including interactive ads enabled through the EBIF standard. However we’re finding that our customers are equally interested in some of the other uses for these versatile digital opportunities.

Video service providers worldwide often require a simple method for sending service messages to alert subscribers to a range of information pertaining to channel programming and emergency situations. Information could be related to upcoming channel line-up changes, migration of channels to digital, pending service outages, blackout periods for local sporting events, operator promotions, as well as more serious emergency alert notifications.

Text crawl messages similar to those generated for U.S. cable customers through the SCTE 18 Emergency Alert System (EAS) standard can readily be generated directly from a simple, password-protected graphical user interface (GUI). Special zoning capabilities allow operators to define ‘messaging zones’ and send targeted messages only to specific areas or over specific channels. In addition to text messages, today’s service messaging systems can support the insertion of graphics, as well as international language characters using either graphic files or Unicode text file conversion to digital overlay formats. Systems of this type bring value to operators, helping them to keep their subscribers up-to-date on all relevant local activities.

Come visit us at Cable-Tec Expo, booth #2025, to learn how you can easily implement digital overlays in your network to keep subscribers in the know and drive demand for new services. Click here
for more information now and to download a free exhibit pass (a $150 savings).

You can also read more in this article from CSI magazine.