As the television advertising model evolves, cable operators must keep up with the technology and subscriber habits. Through integration with OpenTV’s campaign management solution, RGB has recently demonstrated several advanced advertising options that operators now have as we move away from the traditional 30-second spot.
Localize national ads by adding locally-relevant information. For example, individual cable systems can add in real time the addresses and other promotional information for local restaurant franchises to a single, nationally broadcast ad
Use overlays as ads themselves, which can be added to live or on-demand programming. Because these ads appear within actual programs, they cannot be skipped and do not interrupt program viewing
Use overlays as “triggers” for interactive or telescoping ads
With our joint solution, operators can:
For more on recent development of the Advanced Advertising 1.0 specification recently announced as a joint effort of Canoe Ventures and CableLabs, click here.
Tags: Broadcast Network Processor (BNP)
, Digital overlays