North American operators have long relied on local ad insertion as a lucrative revenue stream. As market and technological changes transform the television delivery environment, operators around the world are seeing the opportunities that advanced advertising has to offer in terms of engagement with subscribers and revenue-generation. In addition to local and zoned ad insertion, opportunities for targeted advertising are emerging. Through RGB’s new reseller agreement with SeaChange International, two leaders in advertising systems are now offering a complete digital advertising solution to video service providers, allowing them to address their needs today and well into the digital future. Read more +

The latest upgrade to RGB’s Dynamic Bandwidth Manager (DBM) addresses three growing trends in the video delivery business—more HD, more VOD and now the growing use of MPEG-4/H.264.

To learn more about how the DBM can help your network to keep up with bandwidth constraints brought on by the proliferation of advanced video service, click here to watch a Flash demonstration and read up on this bandwidth-saving device.

Learn how cable and IPTV operators can begin to match the relevancy offered by Internet advertising through the use of real-time digital overlays for addressable advertising. Check out this video clip of RGB’s Ramin Farassat at ANGA Cable, courtesy of Videonet.