So IPTV World Forum has come and gone. As always it was a great opportunity to catch up with customers, meet prospects and compare notes with those in the industry over what the year ahead will hold.
As expected, the personalization of video services was a major theme at the show – with targeted advertising coming up in most conversations. And while the U.S. market is most definitely a step ahead in this field, it’s clear that the European market is growing in maturity.
Three-screen strategy was clearly the hottest topic. With consumer appetite ripe for video services delivered to PCs and mobile devices, operators are working diligently to determine the best way to leverage their existing infrastructure for video deployments beyond the television set. RGB’s Video Multiprocessing Gateway (VMG) – the industry’s most advanced content repurposing solution – which was demoed at the show, was well received by operators who were very interested in its ability to help them cost-effectively transition from today’s large screen delivery model to a three-screens environment. They recognize that its integrated, modular, high-capacity design provides significant advantages for simplifying operations, along with the scalability for easy and efficient expansion of services.
As to what the future will bring for IPTV – well that’s where you come in! We’ve outlined above some of the key trends that we’ll be helping to move forward over the coming months. What we want to know now is where you think the sector is going. What are your video processing challenges? Please share your thoughts with us here.