The theme for this year’s Cable Show was centered around “Putting the Future in Focus” – an obvious, yet relevant topic for the ever-evolving and forward-thinking cable industry. At RGB, we were eager to put the future of our three screen video delivery on display as we demoed our Video Multiprocessing Gateway (VMG) to attendees in Los Angeles.
But we aren’t the only ones talking about three screens. In fact, you’d be hard-pressed to open up a cable, telecom or even mobility publication without reading something about the recent three screen invasion.
A recent Nielsen Report on three screens puts online video consumption up by 16% since last year and states that “active mobile video users grew by 57% from the fourth quarter of 2008 to the fourth quarter of 2009, from 11.2 million to 17.6 million.”
“It seems that, for the foreseeable future at least, America’s love affair with the TV will continue unabashed,” said Matt O’Grady, Nielsen Company media product leader. “We seem to have an almost insatiable appetite for media, with online and mobile programming only adding to it.”
And while analysts and reporters alike agree that consumer demand for three screen video is hitting its stride, it’s the companies that enable its delivery who have been working tirelessly behind the scenes, focused on the future of three screen video before the idea hit the mass market.
Here at RGB, revolutionizing three screen delivery has been in the works for a long time. Products like the VMG, launched last year, address the complex challenges that video providers inevitably face as they race to deliver their content to three screens.
Ramin Farassat, Vice President, Product Marketing & Business Development for RGB, discussed these challenges and examined RGB’s three screen approach at this year’s Cable Show for Broadband Gear Report’s Tech Live segment.
Farassat explains how RGB’s integrated transcoding platform enables video providers to now bring in the video only once to the network, perform all video processing functions, and distribute it to as many different types of devices as needed – such as TVs, PCs and mobile devices including iPhones and iPads – all within a single chassis. Check it out.
And be sure to stay tuned as we continue to play a lead role in the three screen revolution.