No newcomer to the video industry, RGB’s VP of Product Marketing and Business Development, Ramin Farassat, has taken part in many developments over the years, but today’s market is seeing an exceptional number of transformations, each with its own challenges:
“Big changes are taking place in the way video is delivered by operators and how it is received by consumers—services have expanded beyond the television to desktop and mobile devices, and are increasingly being delivered over IP infrastructure. RGB is developing and delivering solutions that address the challenges presented by these changes, without requiring massive overhauls to existing infrastructure. We look forward to sharing our latest innovations for cost-effective video delivery to all devices at this year’s IBC.”
At IBC stand 4.B91 RGB Networks will be demonstrating multiple applications on its award-winning Video Multiprocessing Gateway (VMG), the industry’s most advanced video processing platform. The multi-function VMG enables video service providers to cost-effectively deliver services to their subscribers on any video-enabled device, and is the industry’s only platform capable of supporting ad insertion across all three screens using a proven ad ecosystem.
RGB’s stand will feature a live multi-screen solution, demonstrating how service providers can deliver content in MPEG-2 and MPEG-4/H.624 formats simultaneously to the TV, PC and mobile devices, including the iPhone and iPad. Attendees can learn the unique operational benefits of delivering three screen services utilizing the VMG’s high-performance, high-capacity and highly scalable platform. The demonstration will also highlight the VMG’s unique ad insertion capabilities, showing how providers can seamlessly extend their advertising strategies across all three screens.
Also at IBC, RGB Networks will demonstrate its 3D processing capabilities, showing how video service providers can deliver 3D content to the home in a bandwidth-efficient manner without compromising picture quality. Utilizing RGB’s VMG for transcoding 3D streams between MPEG-2 and H.264, Broadcast Network Processor (BNP) for broadcast statistical multiplexing and Dynamic Bandwidth Manager (DBM) for video-on-demand (VOD) statistical multiplexing, the demo will highlight how 3D content can be delivered alongside existing video services, allowing service providers to gradually and cost-effectively introduce 3D programming into their channel line-ups.
For free entry into IBC (including a five-day local travel pass), please click here and use customer ticket code 15307.
Tags: 3D TV,
Advertising,
Three screens