The biggest broadcasting event of the decade – and some even predict in all of history – the London 2012 Olympics is about to descend upon video screens across the globe. An estimated four billion people will tune in for over 5,000 hours of Olympic coverage, which will be provided to viewers in approximately 200 countries. Billed as the first ‘truly’ digital Olympics, the industry has been abuzz with what infrastructure overhaul will be needed to keep up with the various new demands that the London 2012 Olympics will require. Indeed, it’s astounding to think how technology has developed since the event last took place four years ago – mobile apps were rare, tablets yet to penetrate the market and watching live TV on mobile phones without any delay or jitter seemed a distant reality.
Discussions surrounding how video consumption habits have changed since the last Olympics have dominated media reports for months. Now, it is no longer essential that we either watch events live, wait for re-runs (which are often just as awkwardly timed as live showings) or settle for just catching the highlights during the news. Consumers today have the ability to watch Olympic moments wherever and whenever they wish, on pretty much whichever video-enabled device they choose.
So we thought we would conduct a poll over the next few weeks in the lead up to the opening ceremony on July 27 to get an accurate picture of how our readers will be watching the Games – we want to know which device will be your viewing platform of choice, where you’ll choose to watch them, if this differs from the last Olympics and how (if at all) you’ll be supplementing your viewing experience with a second screen. Fill out the poll here and help us take a snapshot of how consumer viewing habits have changed over the course of the last four years!
Jul
05.
