As we wrap up our third appearance at CANITEC Expo, the largest cable TV show in Mexico, we agree with Federico Baumgartner, the Mexican Manager of the Latin American Pay-TV Advertising Council, that the market is showing tremendous growth opportunity.

We spent three days talking with operators from Mexico and throughout Latin America, and we found the most interest in our solutions that help them make a smooth transition to digital and increase their revenues through the addition of HD, VOD and ad insertion. We look forward to our continued work with our many customers in the region to expand their networks, as well as assisting new customers with their network upgrades.

We also enjoyed the move to Monterrey, Mexico with its easy access and beautiful mountains. We hope to return to this location again.

Hasta la vista!

No matter which corner of the world you live in, RGB Networks will have a presence at a trade show near you very soon. If you’re attending any of these shows, please stop by for a demonstration of RGB’s latest video processing innovations:

Convergence India – March 18-20 – New Delhi, India

• Speaker: Sanjay Dhar, Director, Product Marketing, Addressable TV Advertising Opportunity and Network Architecture – March 19

CCBN – March 21-23 – Beijing, China – Booth #2305

IPTV World Forum – March 25-27 – London, England – Stand #40

• Speaker: Ramin Farassat, VP, Product Marketing, The Business Case for Targeted Advertising: Measurement & ROI – March 25 at 5:30 p.m.

CANITEC Expo – March 25-27 – Mexico City, Mexico – Booth #113

• Speaker: Adam S. Tom, Co-founder & Executive Vice President, Maximizing VOD Bandwidth Efficiency – March 26 at 3:30 p.m.

The Cable Show/NCTA - April 1-3 – Washington, DC – CableNET

I’ll be attending three of the five shows as I travel around the globe from California to Beijing to London, with a final stop in Washington, DC. Please stop by and say hi!

RGB continues to expand our offering for video service providers around the globe. Today we announced bitmap-based subtitling capabilities for our Simulcast Edge Processor (SEP), which is especially relevant for our growing Latin American customer base. SCTE-27-based subtitles use a bitmap technique that enables support for subtitling in any language. The subtitle author is given complete control over the appearance of the characters and where they will appear on the screen. And with the SEP acting as a decoder, no set-top box is required to support this functionality. Today this capability allows operators to localize their programming by displaying subtitles in any languages available in the programming.

But I wonder what other opportunities this might open up for operators. With the ability to support the bitmap format, there is now the potential to deliver a variety of other images to subscribers, including service announcements, logos/branding and regional advertising.

What do you think? What applications would you like to deliver through your edge decoder?