As I promised in my previous post, RGB is taking a strong stance towards a proactive integration of our platforms with partner devices, with the initial goal of easing the headaches of deployment for all involved and the eventual goal of providing “the whole is greater than the sum of the parts” equation for our customers. Evidence of this activity can be seen in a recent solution brief jointly authored with SeaChange which you can obtain from your sales representative for each company (or contact us). This brief, entitled “Managing Bandwidth and Video Quality Issues While Transitioning to an On-Demand Architecture” focuses on trends in the video distribution marketplace which impact service providers. It goes on to detail some of the ways which we’re working on integrating our solutions to provide the best solutions for those providers. The delivery of on-demand services is one area in which we see a tremendous growth curve over the coming years. The type of proactive integration undertaken by RGB and SeaChange is something we expect to be doing much more of as we progress down the path towards a ‘stream-per-set’ video delivery architecture. Further evidence of RGB’s partnership with SeaChange will be seen in an upcoming CED webinar – Time Shifting: Optimizing Bandwidth for New On-Demand TV Applications. Register for the March 12 event (or view it on-demand after the fact) and learn much more about this topic. In addition to narrowcast service delivery, RGB sees increasing needs for partnerships in areas such as targeted advertising. As you may have seen in blogs from my fellow RGB’ers, this is an area of intense interest to the industry as service providers battle the Web for advertising eyeballs. More to come on that topic in future posts.