As Director of Product Marketing at RGB Networks for telecom products and solutions, having a keen interest in following IPTV trends, deployments, challenges and driving appropriate IPTV solutions goes well beyond being a job. The concept of sending video over converged IP networks and watching my favorite videos at any time and on any device has been fascinating to me since the days I developed software for IP routers and switches for transporting data and voice for the internet.
Fast forward and today IPTV as a broadcast and on-demand video service is becoming a reality largely driven by telecom operators that need to compete against cable triple play services.
Not only do I see IPTV evolution unfold but get to shape it in numerous ways.
IPTV deployment and subsequent subscriber growth is however still in its early stages. In a recent study, research group MRG, Inc., says that worldwide IPTV subscriptions stand at about 20 million and are projected to grow at 40 percent annual growth to 89 million by 2012.
In order for the industry to achieve or even exceed this growth rate, what key hurdles will telecom operators face and have to overcome to truly leverage the power of IP and addressability for video delivery?
If telco operators can enable their networks to achieve the following high level goals, they should be able to grow rapidly and deliver on the promise of IPTV services:
- Offer high definition (HD) broadcast and on-demand content at the best quality of experience (QoE) to all or the majority of telco subscriber base.
- Incorporate advertising as part of the IPTV business model and offer video services that are price competitive in order to maximize the ROI.
- Introduce innovative new services delivered to multiple device types.
RGB Networks specializes in offering advanced video processing solutions for cable and IPTV. We focus on solutions that will help operators deliver video at the highest levels of video quality and accelerate the profitability of IPTV services by enabling advanced advertisement solutions.
Stop by our booth at TelcoTV this week and let us demonstrate our knowledge, products and services that let you stay competitive and offer your customers the highest quality solutions.