North American operators have long relied on local ad insertion as a lucrative revenue stream. As market and technological changes transform the television delivery environment, operators around the world are seeing the opportunities that advanced advertising has to offer in terms of engagement with subscribers and revenue-generation. In addition to local and zoned ad insertion, opportunities for targeted advertising are emerging. Through RGB’s new reseller agreement with SeaChange International, two leaders in advertising systems are now offering a complete digital advertising solution to video service providers, allowing them to address their needs today and well into the digital future. Read more +

RGB continues to expand our offering for video service providers around the globe. Today we announced bitmap-based subtitling capabilities for our Simulcast Edge Processor (SEP), which is especially relevant for our growing Latin American customer base. SCTE-27-based subtitles use a bitmap technique that enables support for subtitling in any language. The subtitle author is given complete control over the appearance of the characters and where they will appear on the screen. And with the SEP acting as a decoder, no set-top box is required to support this functionality. Today this capability allows operators to localize their programming by displaying subtitles in any languages available in the programming.

But I wonder what other opportunities this might open up for operators. With the ability to support the bitmap format, there is now the potential to deliver a variety of other images to subscribers, including service announcements, logos/branding and regional advertising.

What do you think? What applications would you like to deliver through your edge decoder?