Wow—what an exciting year! And what a great way to wrap up our crazy trade show schedule with a win at TelcoTV for ‘Best in Show’. We’ve had many achievements this year, with multiple award wins and extraordinary growth in our customer base, but this win really is special.
The thing that makes this award stand out for us is that it was voted on at the show by the attendees. We think it represents the convergence of many factors – our unmatched IP video products, our knowledgeable booth staff, our stellar reputation and some world-class marketing. But in the end, it may just be that we had the best cocktails on the show floor during the Booth Crawl, in the coolest glasses. And if that’s the case, we’re okay with that!
Everything we do at RGB, we try to do with innovation and excellence, always keeping the needs of our customers in mind, and it’s gratifying to see that we achieved that at TelcoTV.
From everybody at RGB, thanks to all who voted for us! We’ll keep working hard to earn your votes and to remain on the leading edge of IP video delivery solutions. In 2013 we’ll once again have a full schedule of trade shows around the globe, so check back soon and mark your calendars to visit us at a show in your region of the world.
TelcoTV 2011 marks the tenth anniversary of the seminal tradeshow for telcos looking to get into video delivery. My, how things have certainly changed in a decade.
Back in 2001, if you wanted a multi-channel TV service from AT&T or Verizon you got a satellite dish bolted to the side of your house.
At the time, pundits argued the merits of these telecom giants vastly upgrading their networks to deliver video versus continuing their partnerships with the DBS giants–some loudly speculated that the telcos would simply acquire the satellite titans.
Taking the ‘build it and they will come’ mantra to heart, AT&T and Verizon set about upgrading their networks.
Today their gamble has paid off as subs have indeed come to their services—and in big numbers. At the end of Q1, Verizon ranked as the seventh largest multi-channel TV provider in the U.S. with 3.6 million subs and AT&T comes in at number nine with a not-too-shabby 3.2 million subs. Both offer a very competitive suite of live and on-demand programming in both SD and HD, complete with DVR service and typically bundled with much speedier DSL.
But the success of AT&T and Verizon is also shared by smaller telcos–often much smaller–that have taken advantage of new generations of video products utilizing the latest bandwidth-thrifty codecs.
We’re proud to say we’ve had a hand in this success. RGB’s solutions have helped the largest telcos, the smallest telcos, and many in between to deliver video services with pristine picture quality.
But like our telco customers, we’re not resting on our laurels.
TV Everywhere is the next hurdle for telcos and we’re further enhancing our award-winning multiscreen IP video solutions to enable telcos of all sizes to offer both live and on-demand programming on all screens with optimal picture quality. We’re taking these solutions a step further to enable the delivery of ads all the way down to the individual viewer. This ability to hyper-target ads represents a tremendous opportunity for telcos to generate substantial new revenues without requiring churn-inducing rate increases.
So, as awesome as the first 10 years of TelcoTV have been, they’re only setting the stage for the next decade. Stay tuned for more info to come as we kick off a series of blog postings leading up to TelcoTV 2011.
We look forward to seeing you later this month in New Orleans—stop by booth #233 to learn more about what we have in store as we enter TelcoTV’s second decade. Take a look here for a sneak peek of our demos and an opportunity to download our latest white papers on a variety of IP video topics.
As TelcoTV wraps up this week in Orlando, RGB is excited to announce several accomplishments, including winning a TelcoTV Vision Award in the category of Innovation in Encoding (against two very worthy challengers), not to mention two key customer wins with HTC, the nation’s largest telephone cooperative, and Hargray Communications, a provider of television services to residential subscribers, as well as guests of a major hotel. If you’re attending TelcoTV this week, please stop by our booth – #425 – and learn about RGB’s full lineup of solutions for the cost-effective and scalable delivery of IPTV services.
At the TelcoTV conference this week in Anaheim, RGB Networks will be demonstrating its solutions for telco operators. One of the key products in the RGB portfolio of products for IPTV services on display at the show is the Video Multiprocessing Gateway (VMG), formerly known as the Modular Video Processor.
The VMG is a high density, carrier class, chassis based platform that performs advanced video processing features for bandwidth optimization, video quality of service and targeted advertisement insertion to deliver high quality profitable video services over various Telco access networks.
An important VMG functionality that is going to be demonstrated at the RGB booth will be targeted advertisement as part of MPEG-4 AVC high definition, high quality IPTV service. In the demonstration, the VMG will perform seamless and frame-accurate ad insertion, which is a critical aspect of the ad insertion process. Without it, ad spots can run short or overlap the broadcast content, creating video artifacts or cause more serious video quality problems, such as picture freezes from buffering problems at the set-top box level.
A simpler solution to overcome such problems is to precondition the video content in order to align various video characteristics; however in a broadcast network, preconditioning of ad content or the network stream is not desirable or scalable.
Together with myriad set of H.264 and MPEG-2 video processing features for optimizing bandwidth and seamless frame accurate splicing for targeted advertisement in a high density carrier class platform, the VMG is geared to provide telco operators the capabilities they need to deploy profitable and innovative IPTV based service offerings.
If you are at the TelcoTV show this week, swing by our booth to get a detailed perspective on the VMG’s advanced capabilities.
, Video Multiprocessing Gateway (VMG)