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FOR IMMEDIATE RELEASE

RGB Networks Chosen by Crosslake Communications for Digital Video Upgrade

RGB’s BNP, SEP and MMC Deployed by Innovative Telco to Deliver More HD

SUNNYVALE, CA – June 17, 2008 – RGB Networks, the leader in network video processing, today announced that several of its products have been deployed as part of an ambitious digital video upgrade by Crosslake Communications, a municipally owned telecommunications company serving Crosslake, Minnesota.

A provider of local phone service since 1925, Crosslake Communications began offering cable television service in the mid 1970s via a separate coaxial network. After deciding to rebuild its central headend and upgrade to a digital MPEG-2 cable network to deliver more programming – particularly HD – Crosslake extensively researched the leading digital video equipment providers and their solutions. Crosslake eventually chose RGB as its primary vendor because RGB’s products have proven themselves to be cost-effective, reliable and enable exceptional picture quality. Another key factor was RGB’s extensive support in helping Crosslake plot its headend upgrade.

“RGB was with us every step of the way, providing a level of engineering assistance and technical support that simply astounded us and which enabled us to complete the upgrade on time and on budget,” said Jared Johnson, Operations Manager with Crosslake Communications. “RGB’s tremendous service was complemented by their outstanding products, which are the heart of our digital headend, and which have allowed us to greatly expand our HD programming.”

Crosslake has so far deployed three of RGB’s products for its digital headend upgrade: the Broadcast Network Processor (BNP), the Simulcast Edge Processor (SEP) and the Modular Media Converter (MMC). The MMC is used to aggregate channels delivered to Crosslake’s headend via satellite. These channels are then combined with off-air channels and all are rate shaped by a BNP to reduce the bandwidth requirements of each program without impacting picture quality. Finally, to support Crosslake’s remaining analog subscribers, the SEP converts the digital programs to analog prior to distribution over the network.

In addition to meeting its current service needs, Crosslake plans to take advantage of the new features and capabilities RGB is adding to its products in order offer Crosslake subscribers new, innovative services.

“The success Crosslake Communications has had with our products demonstrates how committed they are to continually offering new services to their customers, as well showing our commitment to helping RGB’s telecom customers succeed,” said Lou Mastrocola, Vice President of Sales for RGB. “Whether it’s upgrading a headend or launching video services for the first time, RGB backs up its full line of MPEG-2 and MPEG-4/H.264 solutions with extensive pre- and post-sales support and engineering and technical assistance to help our customers succeed.”

About RGB’s Products
RGB Networks offers a comprehensive suite of digital video networking products built on its unique Video Intelligence Architecture™ (VIA) which enable an unprecedented number of digital video streams to be processed in a small form factor of 1 rack unit (1RU). This exceptional stream processing density – combined with transrating, statistical remultiplexing, digital overlay, digital program insertion (DPI), modulation and digital-to-analog decoding capabilities – enables RGB’s products to dramatically reduce the cost and complexity of delivering increasingly targeted, personalized and on-demand video services.

RGB’s product line includes the BNP for targeted digital ad insertion, transrating and grooming; the Dynamic Bandwidth Manager (DBM), which enables up to 50 percent more VOD content to be delivered without increasing bandwidth; the Universal Scalable Modulator (USM), the industry’s highest-density edge QAM; the MMC, for high density ASI-to-GigE conversion; and the SEP for edge decoding and analog modulation to implement digital simulcast architectures.

RGB has also developed its Modular Video Processor (MVP) specifically for mid-to-large size telecom carriers. The MVP utilizes all of RGB’s proven video processing capabilities, enabling carriers to aggregate content, groom channel line-ups from multiple sources, transrate programs to enable the delivery of more programming without impacting picture quality and deliver advanced advertising solutions. By combining all these capabilities within a single, carrier-grade chassis, the MVP dramatically reduces the start-up costs for carriers to begin delivering video services.

The MVP is also ideal for telcos with existing MPEG-2 infrastructures. Its transrating and grooming capabilities enable MPEG-2 telcos to deliver more programming with their existing bandwidth, while also providing a much easier, less complex and more economical path for migrating to MPEG-4/H.264.

About Crosslake Communications
Crosslake Communications has been meeting the telecommunications needs of residents of Crosslake, Minnesota since 1925. The company provides a full suite of telecommunications services, including local and long distance telephone, voice mail, cable and digital TV, Internet and cellular services

About RGB Networks
RGB Networks delivers extremely high-density, flexible video processing solutions that enable video service providers to deliver highly targeted and personalized video content at considerably lower costs than conventional solutions. Based on its unique Video Intelligence Architecture™ (VIA), RGB’s VIA product family simplifies management and delivers scalable, multi-function capability in a single, programmable platform, allowing video service providers to leverage existing infrastructure, while building an advanced foundation to meet the needs of the rapidly growing market for personalized video services.

For more information about RGB Networks and its unique video processing solutions, please visit www.rgbnetworks.com.

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Contact:
John Giddings
Mobility Public Relations
(650) 245-2782
jgiddings@mobilitypr.com

 

   
 
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Broadcast Network Processor
Dynamic Bandwidth Manager
Modular Media Converter
Modular Video Processor
Simulcast Edge Processor
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