FOR IMMEDIATE RELEASE

RGB Networks and ICTV Demonstrate Joint Solution For
Triggering, Launching Next-Generation Interactive Advertising

Cable operators can deliver targeted, interactive ‘telescopic’ ads

ORLANDO, FL – June 20, 2007– Here at the Cable-Tec Expo, RGB Networks, the leader in network video processing, and ICTV®, which enables actionable Web-driven media through television, are jointly demonstrating a next-generation targeted advertising solution that enables cable television viewers to move seamlessly from linear channels to Web-based programming and targeted, interactive advertising. 

At RGB’s show floor booth (#2480), the companies are showing how RGB’s Broadcast Network Processor (BNP) can overlay graphic elements and embed triggers into linear broadcast programs and advertisements.  These graphics serve as a call to action, enabling viewers to navigate directly to a personalized ActiveVideo™ television experience with high-quality, Web-based video and auditable, dynamic ads. 

Using the joint solution, programmers will be able to insert graphic elements into linear channels that prompt viewers to switch directly to an ActiveVideo Channel or advertising showcase, without returning to the channel guide or VOD interface.  Viewers of ActiveVideo Channels can use standard remote controls to navigate through current and archived video, access news and information and interact with targeted, actionable, auditable advertising – all of which are composited and delivered in real-time to television as a single program stream.

“Advertising is a lucrative business for cable operators, but to stave off competition, defeat ad-skipping digital video recorders and generate new revenues they must look to new forms of targeted, personalized ads,” said Ramin Farassat, Vice President of Marketing for RGB Networks.  “The ‘telescopic ads’ we are demonstrating with ICTV show cable operators how they can deliver the next generation of ads that are inherently interactive and which can deliver significantly more engaging and relevant information to viewers.”

“In an increasingly competitive video environment, television remains the medium that attracts and holds the focus of the greatest percentage of the viewing audience,” said Mark Jeffery, senior director, product marketing for ICTV.  “By combining the capabilities of ActiveVideo with RGB’s graphic overlay technology, we can offer a solution that keeps viewers at the television by enabling them to immediately engage with interactive programming and higher-value ads and ad showcases that are targeted, auditable, interactive and actionable.”

About ICTV
ICTV® delivers ActiveVideo, a network-based platform enabling Web media to be universally distributed through television.  ActiveVideo engages viewers in a dynamic environment with high-quality video and targeted, interactive advertisements.  The platform uses standards-based distribution technologies allowing network operators, programmers and advertisers to extend Web workflows to new screens and provide a limitless array of personalized content that is enhanced with Web-driven interaction.  The company is based in the heart of Silicon Valley, with offices in Los Angeles, Baltimore and the United Kingdom.  For more information, visit www.ictv.com.

About RGB Networks
RGB Networks delivers extremely high-density, flexible video processing solutions that enable video service providers to deliver highly targeted and personalized video content at considerably lower costs than conventional solutions.  Based on its unique Video Intelligence Architecture™ (VIA), RGB’s VIA product family simplifies management and delivers scalable, multi-function capability in a single, programmable platform, allowing video service providers to leverage existing infrastructure, while building an advanced foundation to meet the needs of the rapidly growing market for personalized video services. 

For more information about RGB Networks and its unique video processing solutions, please visit www.rgbnetworks.com.

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Media Contacts:
John Giddings
Mobility Public Relations
(650) 353-4330
jgiddings@mobilitypr.com