FOR IMMEDIATE RELEASE
RGB Networks Demonstrates Advanced
On-Demand and Advertising
Solutions at Cable-Tec Expo
PHILADELPHIA, PA – June 23, 2008 – At
its booth (#2327) at this week’s Cable-Tec Expo, RGB Networks,
the leader in network video processing, will demonstrate applications
of its products that address the two biggest issues facing cable
operators today – how to maximize available bandwidth to enable
the delivery of more high definition (HD) and video-on-demand
(VOD) services and how to generate new revenue through zoned
and targeted advertising to help offset the cost of network expansions.
RGB’s primary product demonstrations at Cable-Tec include:
- RGB’s Dynamic Bandwidth Manager (DBM) enabling the
delivery of 50 percent more VOD programs per 6 MHz channel
without requiring additional bandwidth. The DBM is the only
real-time solution for dynamically reducing the bandwidth
requirements of VOD streams without impacting picture quality
or requiring any complicated pre-processing. In the demonstration,
the DBM will seamlessly interoperate with related components
of a complete VOD solution, including leading VOD servers
and QAM modulators from multiple vendors.
- The delivery of three high definition (HD) programs – not
the usual two – in a single 6 MHz channel while maintaining
optimal picture quality. In this demonstration, the proven
transrating capability of the Broadcast Network Processor
(BNP) is being used to reduce the bandwidth requirement of
each HD program without affecting picture quality. This enables
cable operators to deliver up to 50 percent more HD programming
without increasing bandwidth while ensuring a high quality
viewing experience for subscribers.
- How operators can double their revenue opportunity through
the use of digital overlays. By overlaying text, graphics
and motion video on local and national ads, as well as other
programming, operators can reduce ad production costs and
potentially double ad avails.
- A joint demonstration with ActiveVideo Networks showing
an interactive advertising application in which programmers
can insert graphic elements into linear channels that prompt
viewers to switch directly to an ActiveVideo™ Channel
or advertising showcase. This demonstration combines the
graphical overlay capabilities of RGB’s BNP with ActiveVideo’s
advanced interactive applications.
“Cable operators have been doing a tremendous job advancing
their networks to offer increasingly personalized programming and
advertising services that are delivered on-demand,” said Ramin
Farassat, Vice President of Product Marketing for RGB. “The
people most responsible for this evolving revolution are the attendees
here at Cable-Tec, which makes it the perfect venue to demonstrate
our advanced solutions to the industry.”
About RGB’s Products
RGB Networks offers a comprehensive suite of digital
video networking products built on its unique Video Intelligence
Architecture™ (VIA) which enable an unprecedented number
of digital video streams to be processed in a small form factor
of 1 rack unit (1RU). This exceptional stream processing density – combined
with transrating, statistical remultiplexing, digital overlay,
digital program insertion (DPI), modulation and digital-to-analog
decoding capabilities – enables RGB’s products to
dramatically reduce the cost and complexity of delivering increasingly
targeted, personalized and on-demand video services.
RGB’s product line includes the BNP for targeted digital ad
insertion, transrating and grooming; the Dynamic Bandwidth Manager
(DBM), which enables up to 50 percent more VOD content to be delivered
without increasing bandwidth; the Universal Scalable Modulator (USM),
the industry’s highest-density edge QAM; the MMC, for high
density ASI-to-GigE conversion; and the SEP for edge decoding
and analog modulation to implement digital simulcast architectures.
About RGB Networks
RGB Networks delivers extremely high-density, flexible video processing
solutions that enable video service providers to deliver highly targeted
and personalized video content at considerably lower costs than conventional
solutions. Based on its unique Video Intelligence Architecture (VIA),
RGB’s VIA product family simplifies management and delivers scalable,
multi-function capability in a single, programmable platform, allowing
video service providers to leverage existing infrastructure, while building
an advanced foundation to meet the needs of the rapidly growing market
for personalized video services.
For more information about RGB Networks and its unique video processing solutions, please visit www.rgbnetworks.com.
# # #
Contact:
John Giddings
Mobility Public Relations
Tel: +1 650 245-2782
jgiddings@mobilitypr.com
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