FOR IMMEDIATE RELEASE
RGB Networks and BlackArrow Demonstrate Localized Ad Solution
for Telco Carriers’ Video Deployments
Solution expands local ad sales opportunity by dramatically simplifying the localization and delivery of national and local ads using new digital overlay technology
ATLANTA – October 23, 2007 – Booth 122 – Here at the TelcoTV Conference & Expo, RGB Networks, the leader in network video processing, and BlackArrow, a provider of multiplatform
ad-management systems for viewer-controlled video, are demonstrating how telecom carriers can easily localize ads for both national and local advertisers to generate new ad revenues. At RGB's show floor booth, the companies are showing the BlackArrow system and RGB's Broadcast Network Processor (BNP) working together in real-time to take national video-based ads and digitally overlay locally-relevant video graphics and text providing targeted ad zone information.
As telecom carriers increasingly rollout video services to their subscribers, the need to generate additional revenue grows. Many are turning to local ad insertion, which is proven in the cable television industry, earning U.S. cable operators nearly $4.3 billion in 2006 according to Kagan Research. However, the extensive post-production work traditionally required to localize ads dramatically increases costs, limiting the number of advertisers. The new digital overlay capability of the BNP can overcome this limitation, enabling carriers to easily localize ads in real-time by overlaying text, graphics and even video directly onto ads to provide locally relevant or time-sensitive information. Complementing the BNP in this demonstration is the BlackArrow system, which manages and provides the real-time ad decision rules based on selected ad type against the appropriate targeting criteria.
“Local advertising is a proven money maker, and together with BlackArrow, we are showing telco carriers that they can expand this lucrative opportunity by dramatically reducing the time, cost and effort advertisers have traditionally endured to localize ads,” said Ramin Farassat, Vice President of Product Marketing for RGB Networks. “Combining ad insertion, digital overlay and tremendous stream processing density, our Broadcast Network Processor gives cable operators unprecedented abilities to easily and continually localize ads based on location, language and other factors to generate new ad revenues.”
"Highly targeted and localized advertising helps telecom carriers and cable operators meet increasingly specific advertising industry demands, and capture new revenue streams. Working with RGB Networks, we're demonstrating how our combined system can ease the burden of localizing ads, and dynamically inserting them into programming," said David Stengle, Vice President of Distribution for BlackArrow. "BlackArrow's dynamic ad management and insertion decision system is a perfect fit for RGB's BNP, and readily enables 'on the fly' localization, saving telcos and cable operators time and money, while delivering the audiences advertisers want to reach."
About BlackArrow, Inc.
BlackArrow provides multiplatform ad management for viewer-controlled video. The company’s ad-management platform streamlines the complexities of video-based advertising -- helping ad agencies reach target audiences, and maximizing new advertising revenues for content providers and distributors. BlackArrow is led by an experienced team of executives from the advertising, television and digital media industries, and is backed by Cisco Systems (Nasdaq: CSCO), Comcast Interactive Capital, Intel Capital (Nasdaq: INTC), Mayfield Fund and Polaris Venture Partners. The company is privately held, with offices in New York City and San Mateo, Calif. www.blackarrow.tv
About RGB Networks
RGB Networks delivers extremely high-density, flexible video processing solutions that enable video service providers to deliver highly targeted and personalized video content at considerably lower costs than conventional solutions. Based on its unique Video Intelligence Architecture™ (VIA), RGB’s VIA product family simplifies management and delivers scalable, multi-function capability in a single, programmable platform, allowing video service providers to leverage existing infrastructure, while building an advanced foundation to meet the needs of the rapidly growing market for personalized video services.
For more information about RGB Networks and its unique video processing solutions, please visit www.rgbnetworks.com.
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Media Contact:
John Giddings
Mobility Public Relations
(650) 353-4330
jgiddings@mobilitypr.com
BlackArrow Contact:
Larry Bouchie
KMC Partners Public Relations
(617) 758-4192
larry@kmcpartners.com |
