FOR IMMEDIATE RELEASE
RGB Networks Modular Video Processor Inserts Ads into MPEG-4 at TelcoTV
MVP enables telcos to generate advertising revenues from IPTV deployments
ATLANTA – October 23, 2007 – Booth 122 – Here at the TelcoTV Conference & Expo, RGB Networks, the leader in network video processing, is demonstrating how telecom carriers can use the company’s new Modular Video Processor (MVP) to generate substantial advertising revenues by inserting local ads into their IPTV services. At the show, RGB will show its MVP seamlessly inserting ads into MPEG-4/H.264 video streams, the digital video compression standard increasingly used by telecom carriers for IPTV deployments.
“Our new MVP combines RGB’s proven ad insertion technology with MPEG-4 to give telecom carriers the ability to generate ad revenues that contribute to the bottom line and dramatically offset the cost of rolling out IP-based TV,” said Sanjay Dhar, RGB’s Director of Product Marketing, Telecom Market. “Telcos increasingly realize the importance of ad revenues, and with the MVP, they can maximize this opportunity as they expand their IPTV deployments.”
In the demonstration, the MVP will request and receive ads from a C-COR n5 video and ad server. The MVP will then splice the ads into the programs at precisely the right time. Inserting ads at the correct time is vitally important for ensuring that the local ads play in their entirety and that the preceding and following ads are not interrupted.
Complimenting the accuracy of its insertions, the MVP also utilizes the company’s proven zoned ad insertion capabilities to enable telecom carriers to deliver ads to specific geographic areas. This ability to target ads is particularly important to advertisers as subscribers are less likely to skip the ads if the ads are more relevant and targeted.
Another key feature of the MVP is its support for both MPEG-4/H.264 and MPEG-2. This is key as many telcos are adopting MPEG-4/H.264 for its bandwidth efficiency compared to MPEG-2 – enabling up to twice the high definition (HD) and standard definition (SD) programming without increasing bandwidth. While many operators have already deployed an MPEG-2 infrastructure, by supporting both standards, telcos with existing MPEG-2 deployments can use the MVP to continue delivering MPEG-2 services as they transition to MPEG-4/H.264.
Carriers also require very high reliability from the equipment in their networks to ensure uninterrupted service delivery, and as such the MVP has been designed from the outset to meet this need. Exceptional reliability and fault-tolerance are enabled by the MVP’s NEBS-compliant chassis design, which incorporates extensive fail-over capabilities and comprehensive component redundancies to ensure the highest levels of availability.
RGB will continue to develop the MVP, taking advantage of its modular, chassis-based architecture to provide advanced capabilities through the addition of new modules to enable new applications.
About RGB Networks
RGB Networks delivers extremely high-density, flexible video processing solutions that enable video service providers to deliver highly targeted and personalized video content at considerably lower costs than conventional solutions. Based on its unique Video Intelligence Architecture™ (VIA), RGB’s VIA product family simplifies management and delivers scalable, multi-function capability in a single, programmable platform, allowing video service providers to leverage existing infrastructure, while building an advanced foundation to meet the needs of the rapidly growing market for personalized video services.
For more information about RGB Networks and its unique video processing solutions, please visit www.rgbnetworks.com.
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Media Contact:
John Giddings
Mobility Public Relations
(650) 353-4330
jgiddings@mobilitypr.com
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