November 15-17 – Atlanta, Georgia

Watching video online or on the go on a tablet or mobile phone is no longer a novelty--consumers are expecting reliable video delivery anywhere on any device and cable operators are in the best position to deliver these TV Everywhere services. If you have not yet developed a multiscreen strategy or are not at least planning for it, you may already be behind.

There are, however, a number of hurdles associated with the move to multiscreen and you’ll need a partner to help guide you through these challenges as you transition to an IP network, begin delivering video beyond the television and seek to monetize multiscreen services.

At SCTE’s Cable-Tec Expo 2011, RGB Networks highlighted solutions that are specifically designed to address these IP video challenges, including:

Scalable Multiscreen Delivery: With operators going live with IP-based TV Everywhere video services, it’s become clear that consumer usage and the growing number of end user devices is putting a significant strain on network equipment to keep up with the demand. RGB’s carrier-class Video Multiprocessing Gateway (VMG) meets operators’ need for capacity, scalability and reliability, while minimizing rack space and power requirements.

At Cable-Tec, visitors saw a live demonstration of RGB’s new VMG-8 working seamlessly with RGB’s TransAct Packager to deliver the industry’s most scalable solution for video delivery to TVs, PCs, tablets and other mobile devices.

And if you’re not yet ready for multiscreen, the VMG can help you with a number of other applications, including MPEG-2 ⇔ H.264 transcoding, HD-to-SD downconversion and program substitution.

Monetization of Multiscreen Services: Whether you’re looking to perform ad insertion on just the TV or across multiple devices, RGB offers an integrated solution that will help you to generate more revenue. RGB’s eVIA multiscreen IP video delivery and ad insertion ecosystem utilizes advanced adaptive bitrate streaming to facilitate targeted advertising down to the neighborhood, device or even specific individual subscriber demographics.

Contact us to learn how you can seamlessly implement or extend your advertising strategy across one, two, three or more screens. You can also download our eVIA white paper for more information now.

CDN Transcoding: RGB’s CTO and IP video expert, Yuval Fisher, presented “A Standards-based Approach for Adaptive Streaming Content Security and Key Management”. Click here to download the paper.