RGB Press Release
FOR IMMEDIATE RELEASE
RGB Networks Enables Cable Operators to Localize Programming
with Advanced Subtitling Capabilities
RGB’s Simulcast Edge Processor Supports SCTE-27 Standard Allowing Delivery of Foreign Language Subtitles on a Neighborhood-by-Neighborhood Basis from a Single Headend
Sunnyvale, California – February 25, 2009 – RGB Networks, the leader in network video processing, today announced that its Simulcast Edge Processor (SEP) now supports the decoding of SCTE-27-based subtitling for broadcast video programming, which enables cable operators to localize their programming by displaying subtitles in any languages available in the programming.
The SEP takes advantage of the growing trend for programmers worldwide to encode their programming content with multiple subtitle tracks in order to reach more viewers. These subtitles are typically in several languages, but are not visible to viewers. Cable operators receive this programming at their central headends and select which subtitle track to display. This however means that only one subtitle track can be viewed by the subscribers served by that headend. The SEP solves this issue with support for the SCTE-27 standard. Now, operators can forward the programming from their central headends to outlying hubs that serve individual towns and neighborhoods. At these hubs, operators can use the SEP to select which subtitle track to display based on local demographics, thus delivering a more personalized viewing experience.
This capability is particularly useful for operators serving a multicultural subscriber base in which multiple languages are spoken. Operators can use the SEP with its new capability to meet local demographic needs, such as delivering an American program to one Brazilian neighborhood with Portuguese subtitles, while the same program is seen in another neighborhood with Spanish subtitles, and yet another neighborhood receives Italian subtitles.
“Localizing programming content to make it more compelling and more relevant to subscribers is an important goal for cable operators, and the SEP’s support of the SCTE-27 standard helps them do this easily and on a town-by-town, or even neighborhood-by-neighborhood basis,” said Madeline Ng, Director of Product Marketing for RGB Networks. “As the industry’s most widely deployed edge decoder, the SEP’s support for SCTE-27 brings this highly reliable solution to a number of new international markets as they make the transition to all-digital.”
SCTE-27-based subtitles are based on a bitmap technique that enables support for subtitling in any language. The subtitle author is given complete control over the appearance of the characters.About the Simulcast Edge Processor
The most widely deployed ‘single box’ solution for digital simulcast edge decoding, RGB's high-density Simulcast Edge Processor can replace many racks of decoders, modulators and up-converters, simplifying digital simulcast deployments, while significantly reducing costs. Cable operators throughout the U.S., Canada, Latin America and the Caribbean are using the SEP to continue to serve their analog subscribers as they transition to all-digital.
About RGB Networks
RGB Networks delivers extremely high-density, flexible video processing solutions that enable video service providers to deliver highly targeted and personalized video content at considerably lower costs than conventional solutions. Based on its unique Video Intelligence Architecture™ (VIA), RGB’s VIA product family simplifies management and delivers scalable, multi-function capability in a single, programmable platform, allowing video service providers to leverage existing infrastructure, while building an advanced foundation to meet the needs of the rapidly growing market for personalized video services.
For more information about RGB Networks and its unique video processing solutions, please visit www.rgbnetworks.com.
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Mobility Public Relations