RGB Press Release

FOR IMMEDIATE RELEASE

RGB Networks Launches Advanced IPTV Delivery Platform for International Markets

Carrier-class Modular Video Processor Delivers Unified MPEG-4/H.264 Video Processing
and Ad Insertion Platform for Telco Networks

Sunnyvale, CA – March 18, 2009 – RGB Networks, the leader in network video processing, today expanded its presence in the global telecommunications industry with the introduction of its Modular Video Processor (MVP) to markets outside of North America. The MVP is RGB’s first product built specifically to meet the advanced video delivery needs of telecom carriers. The MVP is a complete IPTV solution that enables telcos to deliver high-quality, IP-based video services to their subscribers. A true carrier-class solution, the MVP combines support for MPEG-2 and MPEG-4/H.264 advanced processing, grooming, switching and digital ad insertion in a highly reliable chassis.

“Our Modular Video Processor continues to be the heart of RGB Networks’ global telecom strategy,” said Ramin Farassat, Vice President, Product Marketing for RGB Networks. “We have made great inroads with telecom operators in North America, who have discovered the benefits of this platform built to specifically address their needs. We look forward to bringing its unique capabilities, performance and reliability to operators throughout Europe, Asia Pacific and Latin America as they look to generate new revenues through the rollout of advanced IPTV services.”

RGB consulted closely with several large telecom carriers in designing the MVP to ensure that it meets their specific needs for high reliability and expandability today and into the future, and has further refined these requirements as the platform has undergone extensive customer testing. Key features include concurrent support for the MPEG-2 and MPEG-4/H.264 video standards; targeted advertising insertion; high-density grooming, re-multiplexing, transrating and aggregation; quality-of-service (QoS); reliable video delivery; and exceptional overall reliability. The MVP does all of this while maintaining the highest video quality-of-experience (QoE) for subscribers.

The MVP’s support for both MPEG-4/H.264 and MPEG-2 is particularly important as many telcos are adopting MPEG-4/H.264 for its superior bandwidth efficiency, enabling the delivery of up to twice the high definition (HD) and standard definition (SD) programming without increasing bandwidth. While many operators have already deployed an MPEG-2 infrastructure, the MVP’s support for both standards across a variety of video processing applications enables telcos with existing MPEG-2 deployments to continue delivering MPEG-2 services as they transition to MPEG-4/H.264.

A second key feature of the MVP is support for advanced advertising. In order to off-set the cost of deploying new video delivery systems, IPTV network operators often require a new source of revenue. The MVP's ability to enable targeted advertising makes it an ideal solution in a highly competitive video marketplace. For the first time, telecom operators have an integrated targeted ad insertion solution, together with best-of-breed advanced video processing functionality, that can unlock an untapped revenue opportunity.

Carriers also require very high reliability from the equipment in their networks to ensure uninterrupted service delivery, and as such the MVP has been designed from the outset to meet this need. Exceptional reliability and fault-tolerance are enabled by the MVP’s NEBS-compliant chassis design, which incorporates extensive fail-over capabilities and comprehensive component redundancies to ensure the highest levels of availability.

RGB will continue to develop the MVP, taking advantage of its modular, chassis-based architecture and will provide additional capabilities through the addition of new modules to enable new applications.

RGB Networks will demonstrate the MVP at several shows around the world this month:

• CCBN, March 21-23, Beijing, China – booth #2305
• IPTV World Forum, March 25-27, London, UK – stand #40
• CANITEC Expo, March 25-27, Mexico City, Mexico – booth #113
  
  

About RGB Networks
RGB Networks delivers extremely high-density, flexible video processing solutions that enable video service providers to deliver highly targeted and personalized video content at considerably lower costs than conventional solutions.  Based on its unique Video Intelligence Architecture™ (VIA), RGB’s VIA product family simplifies management and delivers scalable, multi-function capability in a single, programmable platform, allowing video service providers to leverage existing infrastructure, while building an advanced foundation to meet the needs of the rapidly growing market for personalized video services.

For more information about RGB Networks and its unique video processing solutions, please visit www.rgbnetworks.com.

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Contact:
John Giddings                                    
Mobility Public Relations                                
(650) 245-2782
jgiddings@mobilitypr.com