RGB Press Release

FOR IMMEDIATE RELEASE

RGB Networks Demonstrates Industry’s Most Comprehensive Video Processing
Solutions at IBC 2010

Multi-Screen, Mobile Ad Insertion and 3D Demonstrations Highlight Breadth of Video
Processing Solutions for Cost-effective Transition to Next-gen Services

Sunnyvale,  California – July 26, 2010 – At IBC 2010 (stand 4.B91), RGB Networks, the leader in network video processing, will be demonstrating multiple applications on its award-winning Video Multiprocessing Gateway (VMG), the industry’s most advanced video processing platform.  The multifunction VMG enables video service providers to cost-effectively deliver services to their subscribers on any video-enabled device, and is the industry’s only platform capable of supporting ad insertion across all three screens using a proven ad ecosystem.

RGB’s stand will feature a live multi-screen solution, demonstrating how service providers can deliver content in MPEG-2 and MPEG-4/H.624 formats simultaneously to the TV, PC and mobile devices, including the iPhone and iPad.  Attendees can learn the unique operational benefits of delivering three screen services utilizing the VMG’s high-performance, high-capacity and highly scalable platform.  The demonstration will also highlight the VMG’s unique ad insertion capabilities, showing how providers can seamlessly extend their advertising strategies across all three screens. 

Also at IBC, RGB Networks will demonstrate its 3D processing capabilities, showing how video service providers can deliver 3D content to the home in a bandwidth-efficient manner without compromising picture quality.  Utilizing RGB’s VMG for transcoding 3D streams between MPEG-2 and H.264, Broadcast Network Processor (BNP) for broadcast statistical multiplexing and Dynamic Bandwidth Manager (DBM) for video-on-demand (VOD) statistical multiplexing, the demo will highlight how 3D content can be delivered alongside existing video services, allowing service providers to gradually and cost-effectively introduce 3D programming into their channel line-ups.

“Big changes are taking place in the way video is delivered by operators and how it is received by consumers—services have expanded beyond the television to desktop and mobile devices, and are increasingly being delivered over IP infrastructure,” said Ramin Farassat, Vice President, Product Marketing and Business Development for RGB Networks. “RGB is developing and delivering solutions that address the challenges presented by these changes, without requiring massive overhauls to existing infrastructure. We look forward to sharing our latest innovations for cost-effective video delivery to all devices at this year’s IBC.”

About RGB Networks

RGB Networks enables video service providers to migrate to a three screen environment for the delivery of linear and on-demand video over managed and unmanaged IP networks. The company’s success is based on core strengths in transcoding, advertising and overlay insertion, ultra-dense modulation and statistical multiplexing. RGB’s solutions for video delivery to TVs, desktop and mobile devices are built to deliver the highest video quality at the best price-performance on the market—they uniquely offer the density and scalability required to support the growing demands of consumers with integrated functionality that simplifies operators’ network architectures and minimizes operational costs. RGB’s products are deployed by over 200 cable, telco, satellite, OTT and mobile operators in 30+ countries. Backed by principal investors Accel Partners, Kleiner Perkins Caufield and Byers, and Comcast Interactive, RGB is a private, profitable company based in Sunnyvale, California with offices around the world. For more information, please visit www.rgbnetworks.com.

For more information about RGB Networks and its unique video processing solutions, please visit www.rgbnetworks.com.

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RGB press contacts, EMEA:
Ginnia Cheng / Jacqui Depares
Johnson King
+44 (0)20 7401 7968
RGBNetworks@johnsonking.co.uk