RGB Press Release

FOR IMMEDIATE RELEASE

Content Repurposing Solution from RGB Networks Enables Real-time Delivery of
Any Video to Any Device

RGB’s Integrated, Ultra-dense Platform Simplifies Complexity of Moving to
Personalized Architectures

Sunnyvale, California – September 2, 2009 – RGB Networks, the leader in network video processing, today introduced its new content repurposing solution, which enables cable, telecom and other IP video service providers to simultaneously deliver any video program to multiple devices – from televisions, to personal computers, to mobile devices – via any network and with pristine picture quality. This ability to easily repurpose many video sources, deliver them over multiple networks and to all viewing devices using a single, integrated video processing platform dramatically reduces the operational complexity for video service providers to expand their offerings.

Video services are becoming increasingly personalized, with subscribers embracing the benefits of watching television where and when they want. To make this ‘any device’ vision scale to support all their subscribers, operators must cost-effectively upgrade their networks to deliver a new generation of services from multiple sources to a wide variety of viewing devices. Until now, simple, single-channel transcoders and encoders have been used for this purpose, but as the number of input and output devices grows and the permutations of formats, resolutions and aspect ratios increases rapidly, a more sophisticated solution is required.  In particular, service providers will have to simultaneously process a huge number of video streams to meet the growing demand. RGB has developed its content repurposing technology expressly to address this requirement with its ability to transcode and process an unprecedented number of streams in real time, while simultaneously performing a number of other functions, including aggregation, grooming, replication, transrating and ad insertion, within the same platform. This ultra-high-density, integrated approach of RGB’s content repurposing technology offers operators a scalable solution, allowing multiple video processing functions to be applied to each stream in real time, as needed, to prepare the video for its intended receiving device.

With the right technology, the explosion in the number of viewing devices is a huge opportunity for service providers. Mobile video services alone will generate nearly $16 billion in revenue worldwide in 2014, representing 15 percent of all wireless data sales in leading markets like the U.S., according to Pyramid Research. Given their expertise and relationships with content owners, today’s video service providers are in the best position to emerge as the leading mobile video providers, however they must quickly determine how to overcome the technological and cost challenges of processing the huge volume of video streams required.

“Consumer consumption of video services is evolving from simply watching programming on televisions to viewing video on PCs, mobile phones and a growing number of other portable devices. However, supporting and delivering video to this growing number of viewing devices – which is typically achieved through the use of multiple products from different vendors – has proved a costly challenge for video service providers who have traditionally optimized their networks and programs solely for viewing on televisions,” said Ramin Farassat, Vice President of Product Marketing for RGB Networks. “RGB’s new content repurposing solution addresses this issue, offering the means to support multiple video processing applications that can be applied to a large number of video streams simultaneously, therefore dramatically reducing the complexity of supporting different sources, networks and devices while ensuring that programs appear as picture perfect as possible.”

At the heart of RGB’s new content repurposing solution is the company’s Video Multiprocessing Gateway (VMG), formerly known as the Modular Video Processor, a carrier-class video processing platform that uniquely combines a number of key functions, including content repurposing, digital ad insertion, transrating, grooming ingest and aggregation. The VMG’s initial content repurposing capability will be delivered via a plug-in module—the TCM— which can uniquely convert between MPEG-2 and MPEG-4/H.264 formats and features the industry’s highest stream processing density, enabling an operationally attractive ‘many in, many out’ content repurposing scenario via high capacity 10-Gigabit Ethernet input and output interfaces.  RGB’s integrated platform approach to video repurposing reduces operational complexity and allows for the seamless delivery of other video processing applications – such as ad insertion and digital overlays – with easy, license-based upgrading and scalable, pay-as-you-grow expansion of services.

“Faced with intense competition to continually enhance the on-demand viewing experiences of their subscribers, service providers are seeking solutions to cost-effectively scale their media processing infrastructure without compromising video quality,” said Yoav Schreiber, Senior Analyst, Digital Media Infrastructure for Current Analysis. “As consumer behavior trends towards the consumption of multimedia applications across multiple services and devices, RGB has evolved its video processing platform to reduce the operational complexity of meeting these emerging service provider requirements.”

RGB Networks will demonstrate the initial capabilities of its content repurposing technology at stand #5.C14, at IBC2009, September 11-15, in Amsterdam, The Netherlands. 

About RGB’s Video Multiprocessing Gateway (VMG)
RGB’s carrier-class Video Multiprocessing Gateway is a complete MPEG-2 and MPEG-4/H.264 video processing solution that enables service providers to deliver high-quality video services to their subscribers. Formerly called the Modular Video Processor, the name change to VMG reflects the expanded capabilities of the platform, enabling it to simultaneously perform a variety of critical video processing functions in a single, high-density platform, including: content aggregation, grooming of channel line-ups, transrating of programs to enable the delivery of more programming without impacting picture quality, delivery of advanced advertising solutions, and content repurposing. This carrier-class platform offers full redundancy and a flexible, multi-processor approach, enabling the processor – FPGA, ASIC or multi-core soft processor – best-suited for each of its multiple functions to deliver the best price/performance.

About RGB Networks
RGB Networks is revolutionizing video, delivering leading-edge video processing solutions that address the complexities of the changing video delivery model. With advanced solutions for bandwidth optimization, content repurposing and addressable advertising, RGB’s products enable operators to deliver the next generation of highly personalized video services, which are relevant to individual subscribers and delivered anytime to any device. The company’s products are based on its unique Video Intelligence Architecture™ (VIA), enabling them to process an unprecedented number of video streams with the highest video quality.  RGB’s scalable solutions dramatically reduce the cost to deliver both broadcast and unicast services, and help operators maximize their existing network infrastructure. More than 7,000 RGB products are deployed in the field by over 170 service providers in 25 countries worldwide. Learn more at www.rgbnetworks.com.

#     #     #

RGB press contacts, Americas:
John Giddings / Tamara Parker                                
Mobility Public Relations                                
(650) 245-2782                                              
rgb@mobilitypr.com

RGB press contacts, EMEA:
Jacqui Depares / Lucy Smart
Johnson King
+4420 7401 7968
RGBNetworks@johnsonking.co.uk