Think Advertising !

This edition of the RGB Bulletin is dedicated to the topic of advanced advertising. With a rapidly changing television advertising model, RGB Networks is leading the way in this exciting area, helping operators to discover new sources of revenue with new solutions for zoned and targeted advertising.

With the introduction of ad-skipping DVRs, consumers now have an easy way to fast-forward through irrelevant television ads. Operators also face competition from highly targeted Internet advertising as they fight for lucrative advertising dollars. In order to avoid losing critical revenue, video service providers must turn to targeted advertising, reaching subscribers with its addressability and engaging them with its relevancy. RGB Networks is advancing the state-of-the-art in television advertising through the advanced capabilities of its products.

Read on and learn how to move beyond the 30-second spot ad and join the video revolution.

Visit RGB at Cable-Tec Expo
RGB offers many solutions to help telecom operators deploy next-generation IPTV architectures. To learn more, please visit us at NXTcomm, June 17-19 in Las Vegas — booth #SL2224C in the IPTV Pavilion. Seeing a live demonstration of our full cable product line:

·    RGB’s Broadcast Network Processor (BNP) – This multi-function device offers the industry’s highest density digital video processing solution for grooming, statistical multiplexing, transrating and digital program insertion (DPI), delivering the industry’s best video quality – see 3:1 HD statistical multiplexing. In addition, RGB’s BNP delivers all-MPEG graphic overlays to help drive significant new ad revenue through dynamic, targeted ad solutions, as well as providing support for service announcements, logo branding and many other enhanced applications.

·    RGB’s Dynamic Bandwidth Manager (DBM) – This unique video processing platform performs real-time bandwidth optimization in video-on-demand and switched digital video environments, improving bandwidth efficiency by 50% and freeing up significant bandwidth for HD VOD and other advanced revenue-generating services.

·    RGB’s Universal Scalable Modulator (USM) – Based on a highly flexible, “pay-as-you-grow” model, this high-density QAM modulator allows you to quickly and easily introduce new, revenue-generating services in VOD, SDV and broadcast environments.

·    RGB’s Modulator Media Converter (MMC) – Make the transition from legacy networks with this high density ASI-to-GigE converter.

·   RGB’s Simulcast Edge Processor (SEP) – The industry’s leading solution for digital simulcast edge decoding, this high-density, multi-function platform simplifies your transition to all-digital.