RGB Networks | Contact Us

Video Charges Full Speed Ahead

This is certainly the most dynamic time in the history of the video delivery business—so much is happening in the industry, making it both exciting and challenging.

I’m with customers every week and I see several key trends playing out. Currently, operators’ biggest focus continues to be around the addition of more services, with HD and VOD at the top of the list. With these bandwidth hogs eating up precious network resources, operators are pushing hard to deploy 3:1 HD statmuxing solutions, enabling them to continue to grow their offerings without major capital and operational investments.

Another interesting thing to mention is that we’re getting close to fully open systems for SDV and VOD. With the standardization efforts that have been going on recently in these areas, as well as around advanced advertising, deployment of new solutions and services is getting easier, allowing for new revenue opportunities.

The move to full-digital systems continues as well. The drivers are simple: the need for more bandwidth and the ability to continually launch new digital services in competitive markets. The MTA all-digital efforts of U.S. MSOs has been well publicized and is well on its way to rapid deployment. We are also seeing this trend in Latin America. Additionally, many Latin American systems, as well as smaller systems in the North American market, have been contemplating DVB systems to satisfy their need for a continual source of low-cost set-top solutions. We have seen recent deployments of DVB systems in Mexico and the Midwest as well as potential systems in South America. DVB set-tops will eventually outnumber their NTSC counterparts due to rapid growth of digital in Asia and Europe – this growth fuels an extremely competitive set-top supply chain that is now firmly entrenched in the Americas.

The last trend that I’d like to mention is IPTV. Discussions are heating up amongst all of the players, with much debate on how this will play out. We at RGB certainly plan to keep our eyes and ears open as we continue to evolve our delivery platform for a ‘video anywhere’ world.

No matter where this revolution in video takes us, all of us at RGB will continue to be here working with you through the excitement and the challenges. Read on for some of our latest developments and stay tuned for much more.

Best regards,

Lou Mastrocola
Vice President, Americas Sales
RGB Networks
 

BNP Enhanced with Key New Features
RGB’s multi-function video processing platform, the Broadcast Network Processor (BNP), already supports a number of important capabilities, including grooming, transrating, statistical multiplexing, ad insertion and digital overlays, however to keep up with the needs of our customers, we’ve added new functionality:

Digital Emergency Alert System (EAS) support: The BNP now supports the SCTE 18 standard, which enables operators to fully integrate the BNP with their existing EAS management systems. RGB’s network-based approach enables the delivery of EAS messages simultaneously to all analog and digital subscribers. By performing all processing in the network, the BNP addresses the need for supporting multiple set-top box types or televisions with built-in decoders (such as for HDTV), while helping to mitigate massive upgrades of legacy set-top box models. Read more.

MPEG-4/H.264 support: With this advanced codec rapidly gaining popularity around the world, the addition of MPEG-4/H.264 grooming and multiplexing support to the BNP’s existing MPEG-2 capabilities gives operators maximum flexibility in continuing to deliver MPEG-2 programming while they launch MPEG-4/H.264 services.

Program substitution: This long-format version of digital program insertion enables operators to seamlessly switch between programs on a single output channel on a scheduled basis, which is particularly important in meeting national programming content rules which often limit the amount of foreign programming. Read more. 

SCTE 21 to SCTE 20 conversion: Support for this standards conversion allows operators to continue Closed Captioning beyond the DTV transition without the massive cost of upgrading legacy set-top boxes or the loss of service to Closed Caption subscribers due to the inability of several legacy set-top boxes to support the new SCTE 21 Closed Caption standard. Read more.

Read the press release.
$100 Million Milestone Proves RGB’s Staying Power
With our recent announcement of exceeding the $100 million mark in lifetime shipments, RGB has taken a significant leap forward, solidifying our position in the video delivery industry. This milestone, with all of the accompanying achievements, validates RGB as a company whose products are valued in the industry and whose continued growth and success leave little doubt.

We at RGB are feeling good about sharing this exciting news with our customers and partners, especially during a time when companies are more likely to be delivering bad news related to the economic downturn. We hope that the knowledge that we’re successfully executing on our plan instills companies already employing RGB products with the confidence that their investments are sound. And, those currently considering RGB solutions for their networks are given an extra dose of assurance that RGB is the way to go.

Having achieved this milestone is evidence that RGB is no longer a startup. We have crossed that fine line between a company with potential and a company that has proven its value and staying power. We look forward to working with you on the road to the next $100 million.

Do you have a VOD bottleneck?
If your network is being jammed by the proliferation of new services, click through to our special landing page where you can learn more about a unique tool that will help you to deliver 50% more VOD streams on your existing QAMs today. Pay special attention to our VOD capacity expansion demonstration that will walk you through the few easy steps it takes to expand your VOD capacity without costly node splits with RGB’s economical, ’drop-in’ solution.

Advanced Advertising Takes a Step Forward

BNP Enhanced with Key New Features

$100 Million Milestone Proves RGB’s Staying Power

Do you have a VOD bottleneck?

Advanced Advertising Takes a Step Forward

Along with a number of other vendors, RGB Networks recently participated in an Addressable Advertising Interfaces interoperability event at CableLabs. As part of an advanced advertising ecosystem, RGB demonstrated the dynamic insertion of digital overlays into content using SCTE 35 and SCTE 130 standards.

With partner OpenTV, RGB highlighted how digital overlay insertion can be used to achieve highly focused targeted advertising.

To discuss your needs for addressable advertising solutions, please talk with your sales representative or contact us.

Read More:

NEWS: RGB and OpenTV Demonstrate Advanced Advertising Capabilities

NEWS: RGB Participates in CableLabs Interoperability Event

NEWS: RGB and ARRIS Complete Interoperability Testing

WEB: Digital Ad Insertion
Industry’s Best Video Quality: Always a Priority

While reports from the field say that the quality of the video delivered by the BNP is the best in the industry, we continue to make enhancements to make sure that it stays that way. Through the addition of new, advanced algorithms, we have further improved on the picture quality of the BNP, ensuring that it delivers the highest quality video in even the most demanding scenarios. RGB is committed to ongoing research and development, incorporating customer feedback, to ensure that the BNP remains the leader in video quality.

BLOG: BNP Streamlines EAS for Broadcast DTV

QUOTE: “We stress tested the [BNP] in a very short time and were able to get to our goals using [RGB] to accomplish what we wanted to do. In my mind, they were the leaders of the pack in the next generation product, in terms of performance density and cost to deploy the solutions.”

—Pragash Pillai, Vice President, Strategic Engineering, Bresnan Communications

As quoted in the Silicon Valley/San Jose Business Journal: RGB Networks targets video bandwidth overload, May 15, 2009

Recent RGB Achievements:
  • $100 million in lifetime shipments
  • 7,000+ units shipped
  • 160+ cable and telco customers
  • Customers in 24 countries
  • 25% of revenue from international markets
RGB Networks, Inc.
390 West Java Drive
Sunnyvale, CA 94089
+1.408.701.2700
www.rgbnetworks.com