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Meeting the Challenges of Video Advertising in an IP ABR Environment

Meeting the Challenges of Video Advertising in an IP ABR Environment

Most pay TV operators globally are deploying some IP ABR (Internet Protocol Adaptive Bit Rate) solution to provide video to devices beyond traditional set top boxes (STBs). These new IP-based multiscreen video services provide a better customer experience and keep the pay TV operators competitive. They also provide expanded reach by bringing in additional live and time-shifted viewing.

Extending video delivery to these new devices using IP ABR technology introduces new opportunities for monetizing services, however this new advertising environment is not without challenges. This paper will detail key considerations for providing the full set of new advertising capabilities as part of these deployments.

 

 

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What people are saying:

“As the large telecom carriers further accelerate their IPTV deployments, they increasingly require advanced video processing solutions. RGB’s Video Multiprocessing Gateway which has been built specifically for telco IPTV services, can be used for digital ad insertion and overlay insertion, which will be important in increasing telcos’ video revenues.”

  • Michelle Abraham,
  • Principal Analyst,
  • In-Stat