Multiscreen IP Video Delivery

It’s no longer news that optimizing video streams for multiple devices is the direction the world is headed. Consumers, after all, have spoken: they want to watch video content wherever and whenever they desire — and, most importantly, on whatever device they choose, whether a TV, PC, mobile handset or tablet device.

Many deployments of multiscreen services have now been undertaken by video service providers (VSPs) around the world, making several things clear. As the content being delivered to multiple devices increases, along with the number of end-user devices on the receiving end, more and more profiles of varying bitrates and resolutions must be created, continually increasing the transcoding demands. With this volume comes the requirement for a very high density transcoding solution with the flexibility and scalability to grow as needed without the exorbitant cost and headaches associated with low density solutions.

As multiscreen goes mainstream, this second generation of transcoding solutions must also have the reliability to deliver high-availability video services. A modular, carrier-class, chassis-based solution is the only cost-effective way to deliver the redundancy necessary to guarantee the up-time that will soon become an expectation as subscribers become more video-savvy.

In response to this need, RGB has developed the Video Multiprocessing Gateway (VMG) — an integrated transcoding platform, utilizing a modular, carrier-class chassis. Our unique approach features high-density, processing with multiple processor utilization, as well as superior redundancy features and support for multiple applications, including real-time transcoding and ad insertion.

Working in conjunction with RGB’s TransAct Packager, this pair comprises the industry’s most complete, flexible and highly scalable solution for delivering live and on-demand video to PCs, tablets, mobile devices and set-top boxes.

RGB's integrated solution simplifies multiscreen video delivery and monetization

eVIA: Taking Multiscreen to the Next Level

Once a robust service is established that meets the expectations of subscribers, the next step for VSPs is integrating a monetization component into the delivery system that will enable them to bring in new revenues, especially with the subscription model for non-television video services still in question. As VSPs add this next level of sophistication to their multiscreen delivery system, it is critical that they implement an open-standards ecosystem designed for the new adaptive streaming environment, giving them the flexibility to adapt as the ecosystem evolves.

RGB Networks has developed its Enhanced Video Intelligence Architecture (eVIA) multiscreen IP video delivery and monetization ecosystem expressly to address the complex requirements brought on by a world where people want to watch video anywhere and everywhere, and by VSPs' need to maintain their revenue streams in this new environment. RGB’s unique suite of products, anchored by a chassis-based transcoding platform, sets our multiscreen solution apart from first generation solutions.