Multiscreen IP Video Delivery

With consumer demand for TV Everywhere services keeping pace with the growing availability of video-enabled devices, it’s clear that a multiscreen model for pay-TV delivery is quickly becoming the norm. Consumers have spoken: they want to watch video content wherever and whenever they desire – and, most importantly, on whatever device they choose, whether a TV, PC, smartphone or tablet.

Many deployments of multiscreen TV Everywhere services have now been undertaken by video service providers (VSPs) around the world, making several things clear. As the content being delivered to multiple devices increases, along with the number of end-user devices on the receiving end, more and more profiles of varying bitrates and resolutions must be created, continually increasing the transcoding demands. With this volume comes the requirement for a very high density transcoding solution with the flexibility and scalability to grow as needed without the exorbitant cost and headaches associated with lower density solutions. Today’s multiscreen deployments also require a monetization element to keep subscriber revenues in line with network investment.

As multiscreen goes mainstream, a second generation of “Multiscreen 2.0” solutions is required to expand initial TV Everywhere capabilities with improved tools for efficient and effective delivery of live and on-demand video and monetization of all multiscreen services.

 

RGB's integrated solution simplifies multiscreen video delivery and monetization

eVIA: Multiscreen 2.0 Solutions for Streamlined TV Everywhere

In response to this need, RGB Networks has developed its Enhanced Video Intelligence Architecture (eVIA) multiscreen ecosystem, anchored by the Video Multiprocessing Gateway (VMG), an integrated transcoding platform, utilizing a modular, carrier-class chassis. Developed expressly to address the complex requirements brought on by a world where people watch video anywhere and everywhere, and by VSPs’ need to maintain their revenue streams in this new environment, RGB’s unique eVIA suite of products offers a wide range of integrated capabilities – including encoding, transcoding, packaging and ad insertion – setting RGB’s multiscreen solution apart from other offerings.

Monetizing Multiscreen Services

Once a robust service is established that meets the expectations of subscribers, the next step for VSPs is integrating a monetization component into the delivery system that will enable them to bring in new revenues, especially with the subscription model for non-television video services still in question. As VSPs add this next level of sophistication to their multiscreen delivery system, it is critical that they implement an open-standards ecosystem designed for the new adaptive streaming environment, giving them the flexibility to adapt as the ecosystem evolves.

RGB’s eVIA ecosystem utilizes advanced ABR streaming to facilitate targeted advertising down to the neighborhood, device or even specific individual subscriber demographics. By leveraging the unicast nature of adaptive streaming, VSPs have a simpler, more cost-effective and more scalable solution than offered by traditional ad insertion methods, while allowing hyper-targeting down to the most granular level. The eVIA framework also gives providers the added benefits of cost-effective and seamless program substitution, blackouts and channel switching utilizing the same infrastructure.

Network DVR (nDVR) services also offer VSPs a potential new source of revenue, as well as providing a “sticky” service that has proven to help attract and retain subscribers in the traditional video environment. RGB’s just-in-time packaging is part of a Multiscreen 2.0 solution that helps streamline and monetize TV Everywhere services.

RGB’s next-generation eVIA solution offers the means to support multiple IP video applications, in both live and on-demand environments, across a wide range of devices, dramatically reducing the complexity of delivering TV Everywhere services, while adding new revenue opportunities and ensuring that programs appear as picture perfect as possible on every screen.