On-Demand Transcoding

As video is created – whether it's professional, pro-sumer, or user-generated content – operators are challenged to re-format, re-distribute and cross-market it for multiple screens to increase viewers and maximize revenue. However, the volume of mobile, internet and IPTV video, along with the number of encoding profiles, are outpacing legacy transcoding, storage and distribution resources, adding to an already difficult problem.

To ease video delivery and distribution challenges, RGB Networks is changing the traditional, pre-transcoding process into a transactional model based on the RGB TransAct family of software products, which manages the myriad of transcoding and video delivery responsibilities in a transparent, real-time manner. While delivering optimal video quality through a unique hardware appliance – the Application Media Server (AMS) – RGB's value extends beyond video transcoding to offer an extensive suite of video applications and workflow solutions to enable on-demand and live video content to be played across the multi-screen domain as a network-based transaction. TheTransAct product family supports an innovative on-demand transcoding solution and a live broadcast, real-time stream transcoding solution for optimal flexibility in delivering file-based or live content across mobile, internet or IPTV domains.

RGB's on-demand transcoding solution transforms the process of repurposing video and solves the problem of distributing content across multiple screens. With this solution, video can be transcoded in real time while simultaneously being progressively downloaded or streamed to end user devices across all leading manufacturers including Apple, Nokia, LG, Samsung, RIM and more, producing a high-quality viewing experience based on content type, device, network bandwidth and ad policy. A software- or appliance-based infrastructure transcoding solution, RGB extends video delivery across multiple channels, without requiring specialized handset applications or video players, and without the need to pre-transcode content for each device.

Transcoding video on demand eliminates the need for companies operating in today's new media market to 'pre-transcode' and store multiple file formats of their entire video library. RGB's on-demand transcoding solution enables content creators and distributors to continuously and easily expand the reach of their video library as new encode profiles are introduced, without re-transcoding all of their content. By dynamically transcoding video on the fly, operators can monetize their entire video library – not just the most widely viewed titles – enabling them to grow their business and add new revenue streams.